The 30-Minute Solution
A fast-track, bite-sized runway to make your accounting practice fly
Fast-track growth for your accounting and bookkeeping practice
Over the last 35 years of collectively working with over 1800 accounting firms worldwide, if we have noticed any pattern over and over again, it’s that cry of, “We just don’t have the time!”
Now whether that’s true or not is up for debate but what’s for sure is while we remain heavily involved in the delivery of compliance work, we will always struggle to find the time to grow the practice in a meaningful and sustained way.
Therefore the questions arise:
The answer to all these questions is, yes it is!
For all the reasons mentioned, this is why we have developed the 30-Minute Solution so you can grow your practice in a bite-sized, manageable, monitored way and yield a direct measurable return on investment.
The 30-Minute Solution is exactly this and has been designed to:
1. Build-in 30 minutes of focus, concentration and vision on the future of your practice rather than its current situation
2. Give you bite-sized instruction, insight and inspiration to motivate you to make small but impactful changes in your firm
3. Make improvements to all of the metrics you find desirable, such as top and bottom line, average fee level and even service lines you are delivering to clients over and over again
One thing is for sure, there is HUGE potential in your firm.
We know this.
Experience has taught us this.
How that potential is realised is completely in your control.
The 30-Minute Solution is guaranteed to make sure you get started and stay on the right path to continual business development on a budget.
Each week you have access to a teaching principle with relevant resources and come away with actionable steps you can implement immediately. Each week a new module is unlocked with four deliverables inside.
Weekly Principle: You will get a weekly video with 30 minute assignment you can do in your business to take the next step
Practical Approach: No theoretical clutter but concrete and practical steps to directly improve your current business
Templates and checklists: PDF’s templates and checklists: You will receive all templates, pdf’s and checklists to implement the required changes
Live Q&A: Meet with Martin and Femke and have your questions answered and your challenges discussed
...in just 30-minutes a week
To pre-order, join your preferred option and secure your membership.
Founder of USP
Martin Bissett is the founder of the Upward Spiral Partnership (USP), the international consulting firm that specialises in enabling the accounting profession to win higher-end clients, create leaders from their ranks and save lives.
His professional purpose is to alert the accounting profession to the profound outcomes that their advisory expertise can create in the lives of their clients.
At the same time, he also alerts the accounting profession to the profound difficulties that can arise in the lives of their clients when they choose not to educate their clients about the impact that their advisory expertise can have.
The Upward Spiral Partnership is the 4th business Martin has played a key role in building and the first of his own.
In the first 5 years of USP, Martin has:
The outcome of Martin’s work is profitable new business for the practices he is engaged by, alongside the fine-tuning of teams of partners and emerging leaders who can develop new business by increasing their commercial awareness for themselves, without significant ongoing third party assistance.
Previously, Martin served 10 years as a director (appointed at age 26) on the board of a marketing consultancy firm serving the accounting profession. There, he held the responsibility for the growth of the client base including six of the U.K.’s top 30 accountancy firms.
He now coaches, mentors, speaks, trains and consults with accounting firms worldwide.
In total, he has worked with over 1800 firms of accountants and found it unnecessary to keep track of his contributions to the new business growth of those firms once it surpassed £500m collectively.
Founder of Healthy Finance and Profit First Professionals BV
Femke Hogema started her career as a Financial Controller for large international companies. She loved numbers and the clarity they provide about a company's health. But she also saw that entrepreneurs don't like numbers, controllers, bookkeepers, or accountants. Entrepreneurs often find finances complicated and theoretical.
Femke started her company, Healthy Finance, to close this gap, and to help entrepreneurs get a grip on their numbers. She gave lectures and training courses, brought Profit First to the Netherlands and wrote multiple bestsellers, The Profit Advisor and Profitable Plans are published internationally. Femke makes figures fun, practical, and accessible and in the course of ten years, she inspired tens of thousands of entrepreneurs to build a financially healthy and profitable business.
Since 2017, Femke has focused on training accountants and bookkeepers to become Profit Advisors through Profit First Professionals BV. She teaches accountants and bookkeepers so that they can, in turn, support entrepreneurs in growing a financially healthy and profitable business. Femke loves to teach clients to build their own profitable company which will yield more pleasure and satisfaction.
Femke was featured as a financial coach in a popular TV show on National TV. In 2019 she wrote a number one bestseller Winstgevende Plannen (Profitable Plans). The book reached a number one position in the Dutch National Management Book Top 100 within one and a half week after publication and kept that position for 28 days. She gives keynotes in both the Dutch and English language about The Profit Advisor, Profit First and Profitable Plans.
To pre-order, join your preferred option and secure your membership.
Content is released week by week
An Introduction from Femke
What's in the 30-Minute Solution? An introduction from Martin
Why: Passion and Purpose
Target setting with your Profitable Plan
Resources: Have We Got What (or Who) We Need?
Goal Setting with Clients
Workflow Your Company
Workflow Your Clients Company
Disciplines and Habits
Recruitments Process
12-Week Plan
Focus
Daily Routine
Accountability for You and Your Client
Controlling BBC Beliefs
Behaviour
Culture
Client Care
What is Marketing?
Designing Your Funnel
7 Steps to Your Marketing Strategy
Strategy vs Tactics
The Commercial Case for Having a Pipeline
7 Avenues
A.C.C.O.U.N.T.S.
Forecasting
Analyse Your Company
Action Your Company: What To Do
Analyse Your Client's Company
Action Your Client's Company: What To Do
Recognising Buying Signals
The Consultative Call
Resolving Concerns
The Best Questions You Can Ever Ask a Prospect...
"How On Earth Do I Set My Prices?"
The Only 3 Prices You Will Ever Need
Repricing
Communicating Your Value
Asking the Right Questions
The 3 Stages of Advisory
The Coaching Model
How to Price Advisory
The Speed of Change
The Technology Machine
6 Apps You Need
Efficiency vs Effectiveness
About The 30-Minute Solution
1. What do I get from The 30-Minute Solution?
First of all, by enrolling in this course shows you have a real desire to grow your firm and that's the first one right there.
Each week you will receive a new instructional video of 10-15 minutes together with a practical exercise which should take you a further 10-15 minutes to implement in your practice.
This weekly practice is where you will devote a total of 30 minutes a week, and that's why we call it the 30-Minute Solution.
If you opted for the Live Q&A Option, you will be invited to attend a monthly Q&A session with Femke and Martin, where you have the opportunity to ask any questions about the content you have studied or about any elements of your practice you need development immediate support with.
2. Can I expect a return on investment from the 30-Minute Solution?
Yes. It will depend whether you see a tangible or an intangible return on some of the broader topics, such as goal setting, for example because the implementation of those is really down to you and the effort and focus you put into it.
The same can be applied in terms of the support we give you and whether that is implemented in your firm. The control over whether you receive you achieve your goals or not, is very much at your discretion.
However, there are other very specific sections such as the Pipeline Winning Client Section and the Marketing Section, where you can directly identify new business from implementation. New business opportunities will be quantified in terms of money coming into your bank accounts, if you follow and implement these sections step by step.
Femke and Martin will be sharing proven methodology implemented all around the world with evidence from accounting firms they have worked with, who have seen a great return on investment from the implementation of these particular principles.
Overall, we would expect you to see a minimum of three times your investment in terms of new fees, new opportunities and increased productivity throughout the year. We would expect the ROI to be significantly higher than that, however, it very much depends on your implementation skill.
3. How do I access the videos?
All The 30-Minute Solution training material is hosted right here on this platform. And every month, you'll receive an email reminder to go and log in to see your new content.
4. Can I pay monthly?
Yes, there is a monthly payment option for you on this page.
5. Can I stop after two to three months?
No, this is a year-long programme designed for you and is aimed at those who are really serious about growing their firms.
Honestly and directly: if you don't have 30 minutes in a week, to grow your firm, the question has to be asked about how serious you really are. If people can find half an hour a week to watch TV, why not devote half an hour to invest in themselves?
6. Is there any discount for paying for the year in advance?
Yes, there is a 17% discount versus the monthly payment option which has already been discounted in the price displayed on this page and applied to the annual payment option for the 30-Minute solution ifyou in advance.
7. Can I contact Femke and Martin in between the monthly Q&A sessions?
There is no provision for Femke and Martin to be ‘on-call’ throughout this programme. However, if the need is urgent, and you really would benefit from the direct support of Femke and Martin during the month, you can submit an enquiry through The 30-Minute Solution portal and your message will be passed to them directly.
To pre-order, join your preferred option and secure your membership.