The USP Library

The Digital Home of Practice Growth for the Accounting Profession

The USP Library is an online knowledgebase serving professionals in the accounting and bookkeeping profession globally. The USP Library gives your organisation unlimited access to a global partnership of online training content (approx. $450k of practice development training if purchased for in-person delivery) from a collaborative of international leading practice growth experts.

The USP Library makes it easy and affordable for accounting and bookkeeping practices of all sizes who aspire to achieve maximum practice growth, to access over 35+ years of our collective expertise in the accounting profession.

The USP Library is the best choice available of digital resources for accounting and bookkeeping firms covering topics such as pricing, productivity, pipeline, winning clients, marketing and many more.

About The Upward Spiral Professionals

The Upward Spiral Professionals (USP) supports a community of progressively minded accounting firms who wish to benefit from best practice in developing a 21st-century practice from both each other and the members of USP’s Expert Partners who are based around the world in the UK, Africa, Australia, Europe and North America.

The USP Membership was established, after the successful launch of the Upward Spiral Professionals in the UK, to deliver what Martin Bissett in his 20+ years of working with the accounting profession, is often told that members of other 'clubs' are looking for, with the added bonus of being able to upgrade to certain special interest communities such as People, Fee Growth, Marketing, Technology as they desired.

USP Membership, at whichever level, is aimed at the hungry, proactive and caring accounting firm, irrespective of their size and irrespective of their location.

The USP Library is available to firms who are not able to take advantage of the Community, Executive or Elite Membership options and instead can access practice growth resources in the form of self-study through The USP Library.

For Firms Who Aspire Maximum Growth

For accounting firms who aspire to achieve maximum practice growth, beyond The USP Library, there are upward levels within the USP Membership available to firms and organisations as they expand into six or seven-figure practices.

Two further levels of membership are available via the website here; Community and Executive Membership. However, Elite membership level is exclusively available with more emphasis on a one to one consultation lead basis and can be discussed with Martin Bissett directly via the email address below.

For more details and to start a conversation about your firm's needs and membership options, please contact Martin Bissett directly at

Access The Library

The USP Library is accessed as a low-cost, high-value monthly subscription and new content is added on a regular basis to help firms achieve the practice growth they desire at their own pace.

Topics Included in The USP Library

In The USP Library you will find a variety of popular subjects relevant for every firm of any size in any location.
The resources are delivered in video, audio and PDF formats by a collaborative of internationally renowned practice growth experts.

What Firms Say

Practice Growth in Action

  • Phil Lewis
    PML Accountants

    In the first 12 months working with Martin, we have added a 6-figure number to our annual turnover, which over an expected client lifetime of 10 years is 7-figures of value created. We doubled our previous fee on 5 occasions and developed a number of new services. In addition, this increased the confidence of our team members in identifying and winning work. We also now know that reliance on GRF is not the way forward.

  • Roland Moss, Managing Director
    Butt Miller

    USP is currently mentoring me to helkp me build my sales pipeline. We recently worked together on a client proposal which was very well received by my prospect and they signed up there and then for our top package which was fantastic news. Martin's knowledge and supporting helping you sell and get the investment your services deserve is first class and I wholly recommend his services. He is also great fun to work with.

  • Dale Pollitt, Director
    Ryans Chartered Accountants

    I attended a 2-day USP workshop. I found the experience extremely positive and we have since made changes in our business and, as a result, are more successful in converting prospects into clients. In particular, we found the pipeline structure for a potential client meeting and example proposal documents very powerful. Martin is a true expert in his field and WILL improve your sales function.

A Wealth of Expertise in Practice Growth

Delivered from the corners of the globe

Martin Bissett, Founder of USP

Martin Bissett is the founder of the Upward Spiral Partnership (USP), the international consulting firm that specialises in enabling the accounting profession to win higher-end clients, create leaders from their ranks and save lives.

His professional purpose is to alert the accounting profession to the profound outcomes that their advisory expertise can create in the lives of their clients.

At the same time, he also alerts the accounting profession to the profound difficulties that can arise in the lives of their clients when they choose not to educate their clients about the impact that their advisory expertise can have.

The Upward Spiral Partnership is the 4th business Martin has played a key role in building and the first of his own. 

In the first 5 years of USP, Martin has: 

  • Been engaged/retained by 4 of the World's Top 10 Accounting associations and 6 of the Top 10 in the UK. 
  • Authored 9 books including Passport to Partnership, content from which has been adopted into the curriculum of AAT Level 3 courses, and taught in selected UK colleges and US CPA Societies.  
  • Been retained by Accountingweb as a judge of their prestigious practice excellence awards for three years in a row. 
  • Been highlighted as ‘one to watch’ in AccountingToday’s Top 100 Most Influential countdown for 2 years running. 
  • Spoken on 4 continents. 
  • Created several trademarked items of intellectual property including the ACCOUNTS™ system and ‘Martin’s Relationship Pricing™’ Model. 
  • Written for several professional publications including AccountingToday, AccountingWeb, CPA Practice Advisor and Chartered One. 
  • Sat on many international expert panels and guested on professional podcasts in the US, UK, and Australia. 
  • Sits on a parliamentary steering committee tasked with bringing advisory services to the fore in the accounting profession. 

The outcome of Martin’s work is profitable new business for the practices he is engaged by, alongside the fine-tuning of teams of partners and emerging leaders who can develop new business by increasing their commercial awareness for themselves, without significant ongoing third party assistance. 

Previously, Martin served 10 years as a director (appointed at age 26) on the board of a marketing consultancy firm serving the accounting profession. There, he held the responsibility for the growth of the client base including six of the U.K.’s top 30 accountancy firms. 

He now coaches, mentors, speaks, trains and consults with accounting firms worldwide.

In total, he has worked with over 1800 firms of accountants and found it unnecessary to keep track of his contributions to the new business growth of those firms once it surpassed £500m collectively. 

James Molfetas, Founder of Regular Clients

James Molfetas is the founder of Regular Clients, a South African based internet marketing firm that specialises in helping the financial sector get ideal clients by leveraging the power of the internet.

He moved away from a financial career that spanned 30 years. He was a financial director in both private and listed companies as well as a partner in a 4-partner audit practice.

He found his passion for internet marketing, the process of selling goods and services online.

James has written 4 books on the subject. "Accounting Clients on Tap" and "Regular Clients from LinkedIn - the accountant's edition" have reached international number one bestseller status.

He does regular webinars teaching his methods in South Africa, the UK, Canada and the United States.

Will Farnell, Founder of Farnell Clarke

Will is the founder of Farnell Clarke, an innovative and pioneering accounting firm based in East Anglia and London, UK. He set up Farnell Clarke in 2007 having previously worked within a Big Four firm advising predominantly public sector bodies on efficiency and process improvement. From day one he had a desire for Farnell Clarke to be a different kind of accounting firm. 

Farnell Clarke has seen consistent growth averaging 36% year on year for over 10 years.  

Back in 2008, Will saw an opportunity to utilise technology to drive efficiency and change the way accounting services could be delivered to clients. Farnell Clarke was one of the first 100%-cloud practices globally and the way Will deployed technology in the firm was a significant catalyst in the firm’s growth. 

Will now uses the experiences acquired over the last 10 years as a tech-driven firm to support other firms in moving to a digital-based strategy. 

Will is author of ‘The Digital Firm’, a blueprint for digital transformation within an accounting firm and is a regular engaging speaker and advocate for some of the leading UK and global accounting tech brands.

Darren Xerri, Founder of Your Business First

Since 1996, Darren has worked with accounting professionals to help them operate their firms more profitably and efficiently.

Darren brings a wealth of business acumen and practice management experience to firms he consults with. He enables partners to focus on evolving the firm, freeing up discretionary time so they can concentrate on strengthening client advisory relationships and work closely with their clients.

In equal measure, Darren guides firms to look after their people and focuses on Business Development including the implementation of best practice, quality assurance solutions in operations, human resources management, policies & procedures, systems, additional services offerings and due diligence.

With a trusted reputation within the accounting profession, Darren leads in practice management and business growth and is considered the 'go-to' person to link his clients to like-minded professionals in Australia.

Katie Tolin, Growth & Profitability Consultant for CPA Growth Guides

The discipline of practice growth consists of marketing, business development and product management and, more importantly, how these three areas interconnect to produce optimal results. Helping firms connect the dots between these disciplines to drive top-line revenue and profitability is where Katie excels.

A former in-house marketer at local, regional, super-regional and national firms, Katie takes what she learned on the job to help firms develop a foundation for growth. She uses data to help set marketing strategy and has a proven record when it comes to pipeline management, opportunity pursuit, thought leadership development, inbound marketing, service innovation and packaging offerings. 

Katie is a frequent presenter for associations in the accounting profession on a variety of growth topics that range from strategic marketing to innovation to the niche development and everything in-between. She’s also noted for her perspectives on how the role of marketing and marketers will evolve in the future. 

Femke Hogema, Founder of Healthy Finance and Profit First Professionals BV

Femke Hogema started her career as a Financial Controller for large international companies. She loved numbers and the clarity they provide about a company's health. But she also saw that entrepreneurs don't like numbers, controllers, bookkeepers, or accountants. 

Femke started her company, Healthy Finance, to close this gap, and to help entrepreneurs get a grip on their numbers. She gave lectures and training courses, brought Profit First to the Netherlands and wrote multiple bestsellers, The Profit Advisor and Profitable Plans are published internationally. Femke makes figures fun, practical, and accessible and in the course of ten years, she inspired tens of thousands of entrepreneurs to build a financially healthy and profitable business.

Since 2017, Femke has focused on training accountants and bookkeepers to become Profit Advisors through Profit First Professionals BV. She teaches accountants and bookkeepers so that they can, in turn, support entrepreneurs in growing a financially healthy and profitable business. Femke loves to teach clients to build their own profitable company which will yield more pleasure and satisfaction.

She gives keynotes in both the Dutch and English language about The Profit Advisor, Profit First and Profitable Plans.