The Upward Spiral Professionals (USP)

Practice Development for Accounting Professionals Around the World

The Upward Spiral Professionals (USP) is a community of progressively minded accounting firms who wish to benefit from best practice in developing a 21st-century practice from both each other and the members of USP’s Expert Partners.

Membership in USP offers a series of value propositions that makes investing in membership a cost-neutral position for the firm in real terms.

The USP Membership was established to deliver what I'm often told that members of other 'clubs' are looking for but with the added bonus of being able to upgrade to certain special interest communities such as People, Fee Growth, Marketing, Technology etc as they desired.

The USP Library has been specifically established to support accounting firms through the USP membership. 

In addition, access to The Library is available to firms globally who are not able to take advantage of in-person events and consultations which are also available within the membership.

Membership to the Upward Spiral Professionals is aimed at the hungry, proactive and caring accounting firm irrespective of their size and location.

Watch Intro Video

Welcome to USP

A message from Martin Bissett

What's Included?

The USP International Membership Includes...

  • Over 500+ Resources

    You will have access to over 500+ resources from Martin Bissett's 23-year career working with over 1800 accounting firms in over 40 countries.

  • USP Community

    You will have access to a community of like-minded proactive accounting firms who aspire for maximum growth both personally and professionally.

  • Our Trusted Partners

    Regular access to the wealth of experience and insight from our Trusted Partners offering special discounts to all USP members.

USP International Membership

Online Membership

The Upward Spiral International Membership is more comprehensive than solely access to the USP Library which is the knowledge base available to all members of USP International. The content in The Library serves the accounting profession from all around the world.

The USP Library gives your organisation unlimited access to my vault of propriety online training content (approx. £100k of practice development training if purchased for in-person delivery).


For Firms Who Aspire Maximum Growth


For accounting firms who aspire to achieve maximum practice growth, beyond the online packages, there is an upward level within the USP Membership available to firms and organisations as they expand into six or seven-figure practices.

For more details and to start a conversation about your firm's needs and membership options, please contact Martin Bissett directly at martin@upwardspiralpartnership.co.uk 



Is USP Right for Your Firm?

Aspire and achieve practice growth

Does your firm want to be affiliated with a young, hungry, yet well-established network?

Do you want unlimited access to over 250+ resources collated over 20 + years of my professional expertise in the accounting profession?

Do you want exponential growth in your firm to achieve six-seven figures?

Do you want to be the best proactive and caring accounting firm and be a true advisor who cares about their clients?

Do you want to surround yourself with like-minded professionals and share expertise and be part of a vibrant referral network cultivated between member firms?

Do you want on-demand advice from Martin Bissett, advisor to accounting firms and practices spanning over 20+ years so your firm doesn't make the same mistakes of other firms gone before you?

Do you want to do the very best for your clients and stop relying on referrals and compliance work?

If you answered yes to those questions, then the USP International Membership is right for your firm.
USP Membership

Invest in Your Firm

The Upward Spiral Professionals Community will give you what your firm needs to invest in its future growth and success. Progress your firm to larger average fees and client engagements, gaining self-belief and strength from a solid support system.

  • Approach referral sources in a new way and win new business in the short term

  • Never again suffer from cashflow issues by using this proven content immediately and see a huge ROI in the short term

  • Invest in your firm's success and be the proactive and caring firm making a difference to your client's lives

Meet Martin Bissett

Founder of USP

Martin Bissett is the founder of the Upward Spiral Partnership (USP), the international consulting firm that specialises in enabling the accounting profession to win higher-end clients, create leaders from their ranks and save lives.

His professional purpose is to alert the accounting profession to the profound outcomes that their advisory expertise can create in the lives of their clients.

At the same time, he also alerts the accounting profession to the profound difficulties that can arise in the lives of their clients when they choose not to educate their clients about the impact that their advisory expertise can have.

The Upward Spiral Partnership is the 4th business Martin has played a key role in building and the first of his own. 

In the first 5 years of USP, Martin has: 

  • Been engaged/retained by 4 of the World's Top 10 Accounting associations and 6 of the Top 10 in the UK. 
  • Authored 9 books including Passport to Partnership, content from which has been adopted into the curriculum of AAT Level 3 courses, and taught in selected UK colleges and US CPA Societies.  
  • Been retained by Accountingweb as a judge of their prestigious practice excellence awards for three years in a row. 
  • Been highlighted as ‘one to watch’ in AccountingToday’s Top 100 Most Influential countdown for 2 years running. 
  • Spoken on 4 continents. 
  • Created several trademarked items of intellectual property including the ACCOUNTS™ system and ‘Martin’s Relationship Pricing™’ Model. 
  • Written for several professional publications including AccountingToday, AccountingWeb, CPA Practice Advisor and Chartered One. 
  • Sat on many international expert panels and guested on professional podcasts in the US, UK, and Australia. 
  • Sits on a parliamentary steering committee tasked with bringing advisory services to the fore in the accounting profession. 


The outcome of Martin’s work is profitable new business for the practices he is engaged by, alongside the fine-tuning of teams of partners and emerging leaders who can develop new business by increasing their commercial awareness for themselves, without significant ongoing third party assistance. 

Previously, Martin served 10 years as a director (appointed at age 26) on the board of a marketing consultancy firm serving the accounting profession. There, he held the responsibility for the growth of the client base including six of the U.K.’s top 30 accountancy firms. 

He now coaches, mentors, speaks, trains and consults with accounting firms worldwide.

In total, he has worked with over 1800 firms of accountants and found it unnecessary to keep track of his contributions to the new business growth of those firms once it surpassed £500m collectively. 

What Firms Say

Practice Growth in Action

  • Phil Lewis
    PML Accountants

    In the first 12 months working with Martin, we have added a 6-figure number to our annual turnover, which over an expected client lifetime of 10 years is 7-figures of value created. We doubled our previous fee on 5 occasions and developed a number of new services. In addition, this increased the confidence of our team members in identifying and winning work. We also now know that reliance on GRF is not the way forward.

  • Roland Moss, Managing Director
    Butt Miller

    USP is currently mentoring me to help me build my sales pipeline. We recently worked together on a client proposal which was very well received by my prospect and they signed up there and then for our top package which was fantastic news. Martin's knowledge and supporting helping you sell and get the investment your services deserve is first class and I wholly recommend his services. He is also great fun to work with.

  • Dale Pollitt, Director
    Ryans Chartered Accountants

    I attended a 2-day USP workshop. I found the experience extremely positive and we have since made changes in our business and, as a result, are more successful in converting prospects into clients. In particular, we found the pipeline structure for a potential client meeting and example proposal documents very powerful. Martin is a true expert in his field and WILL improve your sales function.

Frequently Asked Questions

What Your Firm Needs to Know

  • Is there a limit on the size of firm who can join the USP membership?

    USP has no preference on the size of firm, service line offering and length of time in practice. It cares about having a membership that understands that you do well in practice and business by doing right by the client. It wants a group of professionals who reduce the stress caused to SMEs by their own lack of financial education.

  • Is the USP Vault the right investment for our firm?

    Does your firm want to be affiliated with a young, hungry, yet well-established network?

    Do you want unlimited access to over 250+ resources collated over 20 + years of my professional expertise in the accounting profession?

    Do you want exponential growth in your firm to achieve six-seven figures?

    Do you want to be the best proactive and caring accounting firm and be a true advisor who cares about their clients?

    Do you want to surround yourself with like-minded professionals and share expertise and be part of a vibrant referral network cultivated between member firms?

    Do you want on-demand advice from Martin Bissett, advisor to accounting firms and practices spanning over 20+ years so your firm doesn't make the same mistakes of other firms gone before you?

    Do you want to do the very best for your clients and stop relying on referrals and compliance work?

    If you answered yes to those questions, then the USP Remote Access Package is right for your firm.

  • How can I find out more about the USP International Memmbership?

    To find out more about the higher membership tier levels, please contact me, Martin Bissett at martin@upwardspiralprofessionals.co.uk and let's start a conversation.

  • Can I buy the courses individually?

    Yes! You can buy the courses individually and just the USP Library as a stand-alone bundle.

Join USP Today

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